Privacy Policy

We care about your privacy and want you to feel at ease using our website and platform. Our Privacy Policy explains in straightforward terms how we collect, use, and store your personal information. We keep the legal jargon to a minimum, so you can quickly understand what data we gather, why, and how we protect it. If you have any questions, please contact us—we’re here to help.

Last Updated: 4/6/2025

1. Information We Collect

1.1 Personal Information
When you sign up for our Services, create an account, join our waitlist, or participate in community activities, we may ask for details like your name, email address, phone number, occupation, or location.

If you choose to invest or conduct any financial transactions, we may request additional information to comply with legal or regulatory requirements.

1.2 Usage Data & Cookies

We automatically collect certain information when you access our site or platform, like your IP address, browser type, device information, and pages visited.

We may use cookies or similar technologies to remember your preferences and improve your experience. You can adjust your browser settings to refuse cookies, which may limit some functionality.

1.3 Optional Information

We may also collect information you voluntarily provide, such as feedback, survey responses, or dietary/health preferences, to tailor our services to your interests better.

2. How We Use Your Information

2.1 Service Provision

We use your information to create and manage your account, facilitate communication, and provide you with the features you request.

2.2 Improving Our Services

We analyze usage data to understand trends, troubleshoot issues, and develop new features or products.

2.3 Communications

We may use your email or phone number to send you updates, newsletters, or marketing materials. You can unsubscribe at any time by following the instructions in the email or by contacting us.

2.4 Legal & Regulatory Compliance

We may use or share your information if required by law or to comply with regulatory obligations (for example, during investment rounds or financial audits).

3. How We Share Your Information

3.1 Third-Party Service Providers

We may share your information with trusted partners who help us run our business, such as payment processors, hosting services, or analytics providers. They are contractually obligated to protect your data and only use it for authorized purposes.

3.2 Community & Collaboration

If you participate in forums, discussions, or other collaborative spaces on Root & Bloom, some information you share may be visible to other members.

3.3 Business Transfers

If SuperGood undergoes a merger, acquisition, or asset sale, user information may be transferred as part of that transaction.

3.4 Consent

We will share your information with third parties only when we have your explicit consent or if it’s necessary for the service you request.

4. Data Retention

We keep your personal information only as long as needed to fulfill the purposes outlined in this policy, or as required by law. Once we no longer need it, we securely delete or anonymize the data.

5. Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or misuse. However, no internet transmission is entirely secure; we cannot guarantee absolute security of your data.

6. Your Choices & Rights

6.1 Access & Updates

You can review, correct, or update your personal information at any time by logging into your account or contacting us directly.

6.2 Opt-Out

If you no longer want to receive our marketing communications, you can unsubscribe by following the link in the email or contacting us.

6.3 Delete or Restrict

Depending on your region, you may have the right to request that we delete your data or restrict its processing. Contact us at privacy@supergood.food to exercise these rights.

7. Children’s Privacy

Our Services are not intended for children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please get in touch with us, and we will promptly remove it.

8. International Users

If you access our Services from outside the United States, please note that your information may be transferred to, processed, and stored in the U.S. We comply with applicable data protection laws to safeguard your information during these transfers.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of our Services after any modifications constitutes acceptance of the revised policy.

10. Contact Us

If you have any questions or concerns about our Privacy Policy or practices, please reach out:

Email: privacy@supergood.food